Cost benchmarking tracks how much it actually costs to serve a model — typically measured in price per token or per API call — and compares those costs across models, providers, or prompt configurations. As AI products scale, costs can become a primary constraint on design decisions: a longer, more thorough system prompt might improve quality but meaningfully increase per-interaction costs. Cost benchmarking helps teams make these tradeoffs explicitly rather than discovering them as a surprise in the billing dashboard. For behavior architects, understanding cost benchmarks is part of realistic system design — the best behavioral approach is often not the most expensive one, and cost pressure is a real factor in what gets shipped.