Model Strategy

Model strategy is the higher-level planning layer above individual behavioral decisions — deciding which base model to build on and why, when to switch to a newer model version, when finetuning is worth the investment versus prompt optimization, and how to manage the portfolio of model deployments across different product surfaces. These are decisions with significant cost, capability, and risk implications, and they require weighing behavioral quality against practicality. For behavior architects, contributing to model strategy means having informed opinions about the tradeoffs between different models and approaches, being able to communicate those tradeoffs clearly to leadership, and anticipating how model decisions will affect the behavioral work the team needs to do.