Pragmatics is the study of what language actually means in context, as opposed to what it literally says. When someone asks “can you pass the salt?” they don’t want a yes-or-no answer — they want the salt. Human communication is full of these pragmatic leaps: implied meaning, conversational implicature, shared assumptions that go unsaid. For AI models, pragmatics is one of the hardest aspects of language to get right — understanding not just what a user literally wrote, but what they actually mean, need, and expect given the conversational context. For behavior architects, pragmatics is a useful lens for investigating why models sometimes produce technically correct but contextually inappropriate responses: the model understood the words but not the intent behind them.