Glossary
Pragmatics
The branch of linguistics concerned with how context shapes meaning — what people communicate beyond the literal content of their words.
Pragmatics is the study of what language actually means in context, as opposed to what it literally says. When someone asks “can you pass the salt?” they don’t want a yes-or-no answer — they want the salt. Human communication is full of these pragmatic leaps: implied meaning, conversational implicature, shared assumptions that go unsaid. For AI models, pragmatics is one of the hardest aspects of language to get right — understanding not just what a user literally wrote, but what they actually mean, need, and expect given the conversational context. For behavior architects, pragmatics is a useful lens for investigating why models sometimes produce technically correct but contextually inappropriate responses: the model understood the words but not the intent behind them.